Final Idents

This post will be going through the idents I did use and the ones that were good enough as idents. They all contain the final logo and are the highest quality of my work in motion design. 

This animation is a very quick, 4 second video clip and does a good job of being simple. There isn’t any complex movement or a number of shapes moving, but rather, a very simple and minimalistic ident. When you begin the ident you see a red line in the centre, stretching horizontally. It then covers the entire screen in a very fluid and smooth fashion. As soon as it does this, the word Flux comes in, with the two circles on its sides. The side parts of the letters that came exclusively to this font slide in very subtly and is a good way of keeping the word on screen without wasting time. It slides in from nowhere, which was done using a mask. After precomposing the text and the entire flux layer, I made a mask for it and put it in the centre of the screen. That way, when it moves upwards, it cannot be seen anymore. The movement also eases in, and is not too fast or too slow. Once the animation is done, the logo moves down, which means leaving the mask, which means it will not be visible any longer. As soon as the logo disappears, the red screen flattens horizontally and becomes extremely then as it goes away, not unlike an old television. The red screen going away was not because of the flow, but more because it creates the loop effect. If the beginning and end screen have the same look, a loop can be made without any stuttering and can be a fluid motion. 

This video has a lot more than just motion design, and contains video to support it. It is 8 seconds long and features glitch motion design. Some background information about the video is that it was filmed in the Afflecks Palace’s Café, from the window. I filmed 5 minutes worth of footage, mostly people walking and cars driving, and I sped all this up into around 15 seconds of footage. I then added a black and white effect onto the footage, as most time lapses in city environments look best in black and white. When the video begins, you get a second of just watching the footage and looking at the area. The letters and shapes then begin to pop up and all of a sudden there are letters everywhere and is impossible to concentrate on a single shape without it disappearing a split second later. While this is going on, the colours are inverting, from red squares to dark blue squares, from yellow text to light blue text. This really gives the video a professional touch, as it makes it more complex which in turn seems harder to reproduce, therefore looks professional. At around 4/5 seconds into the video, the logo comes together very quickly. It inverts colours a few more times and changes position and scale before each line of the logo disappears while inverting. I think this video was a good use of the footage and used the logo perfectly.  

This ident is probably the best one I have created, in my opinion, as I think the computer glitches are very computer-like and look very real. It reminds me of the effect movie producers use when they want something digital to look old or broken. The video begins with the logo instantly glitching out, moving around and not being able to be stable. In the first second, the logo has huge changes, and moves around a lot. Then you can tell it is trying to be stable but occasionally has random glitches happening at any time. I also like the RGB splitting effect, as you can see this as the video continues, the green and red visible against the black background. Another thing you can notice from this ident is the sound. In all my previous idents I was not able to find a suitable audio file, such as music or special effects, due to many different constraints, but with this ident I simply needed to find a glitch sound, so I found a free glitch sound online, cut it into pieces and synced it up to the separate glitches on the video. On some screens you cannot tell, but if you look a little closer at the video you can see that there is a dirty texture as the background and is not actually your screen. One of the greatest things about this video is the fact that I did not edit it frame by frame, and rather let a displacement map and an extra piece of stock glitch footage do a lot of the work for me, as that is what is causing the effect. This means that, because it is in 60 frames per second, you could land on a frame out of pure chance and look at something incredible.